Strategic communications
Communications designed for influence
Experience
Globally
Reached
I help institutions, leadership teams, and complex organizations shape clear communications, strengthen digital delivery, and execute high-visibility initiatives across platforms, audiences, and stakeholders.
Executive Summary
Seasoned Communications and Special Projects Specialist with over two decades of experience driving strategic communications, digital transformation, and brand-aligned campaigns within complex global organizations. Backed by extensive tenure at the World Bank Group and IFC, demonstrating a proven track record of translating executive direction into high-impact digital strategies and managing cross-functional global projects.
Recognized for directing high-level diplomatic events, task forces, and bilateral summits in close, trusted collaboration with European and MENA government ministries, the European Commission, and Heads of State. Fluent in Arabic, English, and French, with exceptional capability to bridge local initiatives, international teams, and government stakeholders to deliver measurable corporate outcomes.
Elevate Your Digital Presence
Comprehensive solutions crafted for international organizations and high-impact initiatives
Strategic Digital Communication
Crafting comprehensive digital communication strategies aligned with organizational goals, ensuring culturally sensitive and impactful communication plans for international audiences.
Multimedia Production
Creating high-quality videos, podcasts, and live broadcasts that tell compelling stories for global audiences, utilizing state-of-the-art production techniques.
Web & Social Media Management
Managing web content and social media platforms to enhance online presence, leveraging analytics and digital trends to amplify messages across multiple channels.
Event Coverage
Delivering comprehensive coverage of high-profile international events through photography, videography, and live social media updates with professional and timely content delivery.
Web Content & UX/UI
Creating intuitive digital experiences.
Innovative Storytelling
Engaging narratives that resonate.
Data-Driven Strategies
Analytics-backed solutions.
Training & Workshops
Empowering team capabilities.
My Work Experience
The World Bank & IFC
12/2021 - Present
Communications Officer
Direct strategic communications, high-level events, and complex multi-stakeholder initiatives in international settings. Advise on messaging alignment, oversee cross-functional delivery, and support executive-facing communications across government, institutional, and partner ecosystems.
The World Bank Group
07/2017 - 07/2020
External Affairs Associate
Managed communications for prominent institutional moments, including conferences, summits, and external engagement initiatives. Drove multimedia planning, stakeholder coordination, and quality control across high-visibility outputs and time-sensitive delivery cycles.
The World Bank Group
07/2012 - 06/2017
Communication Associate
Designed and delivered multimedia communication strategies for regional and international audiences. Coordinated teams across functions and markets to maintain editorial coherence, strengthen digital presence, and improve communications performance.
The World Bank Group & CMI
02/2006 - 06/2012
Communications & E-learning Specialist
Helped build and manage digital communication and e-learning assets across European and Mediterranean contexts. Ensured alignment with institutional web standards while supporting platform development, accessibility, and long-term content value.
Showcasing a Decade of Excellence
A curated collection of impactful initiatives that have transformed industries, communities, and global landscapes.
World Bank / IMF Annual & Spring Meetings
Managed multilingual event websites (French, Arabic, and Spanish) and led end-to-end digital delivery: custom visuals, live updates, social feed integrations, and paid amplification across the full event cycle (pre, during, post).
Global Financing Facility (GFF)
Produced and packaged multimedia stories on maternal health results across several African countries, translating field evidence into clear, human-centered narratives for global audiences.
World Bank's Annual Bank Conference
Led the communications and coordination workstream for high-level sessions, ensuring smooth logistics, aligned messaging, and timely delivery across ministerial stakeholders.
COP21 Paris Climate Change
Provided communications and production support for the media booth, ensuring consistent messaging, timely coordination, and high-quality digital outputs during the conference.
Paris Peace Forum
Produced event communications and digital coverage, capturing and publishing timely content (photo/video and editorial) to support visibility of high-level discussions and stakeholder engagement.
Women4Jordan Initiative
Produced and delivered an Arabic/English social and multimedia campaign series, coordinating content creation, packaging, and publication to support women’s economic inclusion and health messaging across MENA audiences.
Global Index Insurance Forum
Produced and packaged digital content to support global outreach on index insurance, including web stories, social assets, and event communications aligned with programme messaging.
Universite Senghor
Spearheaded the design and framework scaling of international academic developments and MOOC platforms for francophone African progress.
World Bank Blogs
Supported the production and publishing of corporate blog content, shaping drafts for clarity and web readability, coordinating reviews, and packaging posts with visuals for global audiences.
Communication ecosystems and institutional delivery
A selected view of the communication environments, editorial systems, and institutional formats I have helped design, produce, and scale across multilateral, public-sector, and executive-facing contexts.
High-visibility institutional narratives
Shaping interviews, leadership content, and strategic narratives for senior voices across public-facing and executive environments.
Multilingual ecosystems and publishing workflows
Building and managing content systems, websites, and publishing environments designed for scale, usability, and institutional consistency.
Rapid-turnaround communications in complex settings
Producing and coordinating timely editorial, visual, and social content for conferences, summits, and high-level institutional events.
Global Storytelling Campaigns
End-to-end direction of impactful video narratives. From conceptual scriptwriting and storyboarding to hands-on shooting and final-cut publishing, ensuring strict technical quality and strategic brand alignment.
Executive Thought Leadership
Architecting professional podcast series to amplify institutional voices. Managing comprehensive audio production, narrative scripting, high-level guest coordination, and multi-channel distribution strategies.
High-Impact Social Outreach
Executing robust LinkedIn and digital asset pipelines. Translating complex global milestones into targeted, engaging multimedia content designed directly for professionals, recruiters, and key stakeholders.
Cross-market communication delivery
Adapting and packaging content across languages and audiences while preserving clarity, quality, and strategic coherence.
From expertise to publishable content
Turning complex policy and technical material into accessible interviews, articles, social assets, and editorial formats.
Content packaging with performance in mind
Strengthening reach through structured distribution, channel development, targeted publishing, and audience-focused iteration.
Trusted Global Consultant
Delivering strategic digital communication solutions to leading international institutions
Ready to Transform Your Digital Communication?
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